Posts Tagged ‘CLOUD CREATIVITY’

JOSÉ-CARLOS MARIATEGUI

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escuelab.org

Perhaps it is the right moment to question how the Web will enable innovations that involve the use of culture and creativity in order to bootstrap a change in society. Two key elements should be considered: first, the knowledge about the artefact, not just its technical possibilities, but also the conceptual ones; second, we need to take into consideration the local context.
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TINA MIDTGAARD

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itsasmallworld.dk

Setting the scene for the creative society of the future is far more complex than ever. Sharing, cocreation and connectivity, are forming new ecosystems – ownership is replaced with access and the generic process of this evolution is alarmingly endless.

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HEINZ WITTENBRINK

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heinz.typepad.com
heinz.soup.io

In the world of industry and mass media creativity was a privilege. Very few sent messages, many received them. The Internet has broken up this asymmetry. The “people formerly known as the audience”, continuously and without central control, formulate and alter messages by making use of networks. “Mass customization” replaces mass production.
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ANNALISA PELIZZA

As a form of production opposed to the twentieth-century`s notion of “authorship”, “cloud creativity” has been mobilising vibrant expectations. On the one hand, it offers the hope to replace the logic of individualisation with Wiener‘s Distributed Intelligence or even Marx‘ General Intellect. No wonder it is accompanied by hype. On the other hand, though, the idea of a form of knowledge made by the spontaneous interactions of millions of individuals risks to mistake popularity for objectivity.
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At the end of a long workshop day we spoke with David about his personal views of how Cloud Intelligence and the creative industries go together.

Creative Industries Convention 2010 Interview from CIS Community on Vimeo.

DAVID SASAKI

RELATED LINKS
el-oso.net
rising.globalvoicesonline.org

As we enter a new decade forty years after the invention of the Internet and twenty years after the launch of the World Wide Web, cloud-based tools and processes now allow multi-million dollar companies to form in neighborhood cafés in just a few weeks. Humankind is transitioning from its days of passive appreciation in silent opera houses to a chaotic karaoke society of mass participation. Cloud creativity does not lead to beautiful products, but rather beautiful systems within a larger ecology that enables individual expression and communal collaboration.
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David Sasaki presenting the results of the workshop that started with working with the “Eternal Moonwalk”,  a collaborative tribute to Michael Jackson.

Two conceptions of Cloud Creativity: Making use of the content from the cloud and creating somethink with it, remixing it. Or: Creating spaces for collaborative creativity. Read the rest of this entry »

Cloud Creativity – How to make money on the web

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Cloud Creativity - David Sasaki draws an opinion spectrometre on the floor – the students are asked to perform a statement: agree or disagree on the scale, expressing their opinion physically and in speech.

First statement: Twitter is a good source of information.

The students gather along the line: the proponents slightly outnumber the opponents.

• Twitter is a big pool with unfiltered information.
• A source to access information, it is up to the user to distinguish between quality information or crap.
• It depends who you follow – information can be very biased.
• Following a quality journalist might open sources to you, you wouldn’t come across otherwise.

2. Statement: “The Internet gives more funding information for creative people”

The students form a group on the supporters’ side of the spectometre. Still, it takes some time to agree.

• Is it more difficult to publish a book or is it easier?
• The internet gives you extra opportunities
• David Sasaki adds: musicians, writers, etc.earn  less money but benefit from better accessibility, more publicity
• Student: if you find a global niche for your product, the internet will provide access to new markets far away
• David: what if your niche product is accessible on flickr.com or any other open platform?
• Student: success and benefit of the internet depends on the business models
• David: some people get known earlier, others don’t. Musicians might get known, although they don’t earn much money by it. Publicity might help increase their earnings in the end.

3. Statement: “The Internet makes you smarter”- in terms of wisdom, knowledge and analysis.

The opinion spectometre shows an equal distribution along the line – proponents, waverer and opponents enter an animated and almost philosophical discussion.

• Internet – is a big encyclopedia – it contains a lot of information
• Internet – allows you to learn about things you are interested in
• Knowledge increases and wisdom decreases as a consequence of the internet
• Information is accessible and becomes less important in itself
• Brains are connected by the internet – next step in the evolution – one giant brain linked by the internet
• Content of information is a matter of code: different communities use different codes.

In the end the question remains: does the use of the internet lead to wisdom or does it simply multiply one’s knowledge?

The group of the Cloud Creativity workshop recording contributions to the Eternal Moonwalk.

Eternal Moonwalk @ Cloud Creativity workshop