Archive for the ‘Heinz Wittenbrink’ Category
Our position at a new frontier of modernity
February 11th, 2010 | 
Author: HEINZ WITTENBRINK
RELATED LINKS
heinz.typepad.com
heinz.soup.io
In the world of industry and mass media creativity was a privilege. Very few sent messages, many received them. The Internet has broken up this asymmetry. The “people formerly known as the audience”, continuously and without central control, formulate and alter messages by making use of networks. “Mass customization” replaces mass production.
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